THE 50 FOR 50 WEEKLY

Last month, I spoke with a 57-year-old man who told me something that stayed with me.
“I don’t want to look 25 again. I just don’t want to feel like I’m declining.”
He had tried group classes.
 He had followed online workouts.
 He had even hired a trainer once, but felt out of place.
Not because he couldn’t work hard.
But because he felt unseen.
That same week, I spoke with a 61-year-old trainer who said:
“I’ve trained for 30 years. I know how to train people over 50. But I can’t seem to get in front of them.”
Two people.
 Same city.
 Same need.
Completely disconnected.
That is the gap we are closing.

There’s a Gap in the Fitness Industry
The industry is loud.
 It is youth-driven.
 It prioritizes aesthetics over longevity.
But the fastest-growing segment of the population is over 50.
And their needs are different.

If You’re a Trainer 50+
You understand:

You bring credibility that cannot be manufactured. But visibility is another matter.
If someone searches for a trainer over 50 in your city, do you appear?
For many experienced trainers, the answer is no. That is not a skill problem.
It is a positioning problem.

If You’re 50+ Looking for a Trainer
You likely don’t want:

You likely want:

And ideally, a coach who understands this stage of life. Someone who has lived it.

Why 50 For 50 Club Exists

To connect:
Experienced Trainers 50+ With Adults 50+ who want intelligent, sustainable training
Shared experience builds trust. Trust builds retention. Retention builds results. That benefits both sides.

The Market Reality

Adults over 50 control the majority of disposable income in the United States.
They are:

This is not a trend. It is a structural demographic shift. And yet, there has not been a central place built specifically for this audience. Until now.

This Week’s Action Step

For Trainers:
Search your name and city online.
Would a 55-year-old feel confident hiring you based on what they find?

For Adults 50+:
Ask whether your current fitness approach is designed for where you are now, not where you were at 30.
Small alignment shifts create long-term impact.

We Are Now Onboarding Founding Members

Founding Trainers and Founding Clients will receive:

Get Involved

Trainers 50+:
 Apply to be listed in the directory

Adults 50+:
 Request a trainer match

What’s Next

As soon as we onboard our first three trainers and the first group of clients,
 Each newsletter will spotlight:

This is not just a listing site.
It is the foundation of a national 50+ strength community.

Billy Fowler
Founder, 50 For 50 Club